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Letters: Time to blow accountants' trumpet

31 Dec 08

There is an often held view that accountants employed in the accounting function of non-professional organisations are costly, do little but spend their time counting beans and add nothing to the growth and image of the organisation

There is an often held view that accountants employed in the accounting function of non-professional organisations are costly, do little but spend their time counting beans and add nothing to the growth and image of the organisation.

When it comes to explaining deteriorating cash flow or the possibility of breaching banking covenants, the accountant is seen as a pessimist.

Contrast the accounting role with that of the selling function commonly viewed as the saviour of the organisation: super-optimists, image-builders and creators of ever upward sales trends.

If there ever was a time to eradicate the misconception attached to the accountant’s role, it must be the present crisis.

There are entities that believe the input from the qualified accountant is pivotal for survival and, when the time comes, growth, but in the world of business these entities may be few.

This, then, is the moment for ICAS to mount a strong public relations campaign, spelling out the rewards which would be achieved from having a member of the Institute in an influential position and how their skills could be utilised.

I resist the temptation to list the benefits and rewards referred to above. This I leave to the Institute to include in its message, which could only be a sound investment for existing and future members.

WC Shaw CA
Totland, Isle of Wight

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